Financial Services

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Financial Services

First Financial Equity Corporation is committed to providing superior customer service with state of the art technology and intelligent investment solutions for both the sophisticated and novice investor. The firm offers a full range of investment products and services, including:

Products

  • Common Stocks
  • Dimensional Fund Advisors
  • Preferred Stocks
  • Mutual Funds
  • Unit Investment Trusts
  • Options
  • Wrap Accounts
  • TIC Exchange Programs
  • Annuities
  • Corporate Bonds
  • U.S. Treasury & Agency Securities
  • CDs
  • Syndicate - Stocks & Bonds
  • Life Insurance
  • Long Term Care Insurance

Services

  • No Annual Fee for Active Personal & Pension Accounts*
  • Confirmations by Fax/Email
  • Exercise of Employee Stock Options (restrictions apply)
  • Stock and Bond Research
  • Free Checking
  • On-Site Trading Room
  • Web Based Account Information
  • Mortgages at FFEC

unique services

Trading Room:

We have an on-site trading room with knowledgeable brokers ready to serve you.

Support Staff:

Our support staff is here to answer questions you may have.

Customer Service:

During business hours, our telephone is answered by our receptionist. We believe in customer service and having your call directed to the appropriate person the first time.

Client Protection

To provide our customers with the peace of mind they deserve, all of our clients' accounts are protected up to an aggregate of $20 million per account. The Securities Investor Protection Corporation fund provides coverage for individual customer accounts up to $500,000 with a limitation of $100,000 on claims for cash. Southwest Securities supplements this basic coverage with an Excess Securities Policy purchased from a major insurance company totaling $19.5 million. This coverage does not protect against fluctuations in the market value of securities, including loss of principal on any investment or cash.

First Financial Equity Corporation was founded as an Arizona corporation in 1985. The company is a fully disclosed broker/dealer with transactions clearing through Southwest Securities, a subsidiary of SWS Group, Inc., in Dallas Texas, which is listed on the NYSE (SWS). SWS Group Inc. currently has $5.07 billion in assets(as of June 2007).

For further information, please contact us at:
(480) 951-0079, (800) 687-3800. or Contact Us

*A $35 fee may be charged for inactive accounts. Please see Schedule A of the Customer Information Brochure for details or ask your broker.

   
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