Terminology

All or None
Prevents a partial fill of an order.

Ask
The lowest price in the market that someone is willing to sell you a particular security.

Bear Market
An environment of falling prices. A market that has dropped 10% from its highs.

Bid
The best price in the market that someone is willing to pay for your security.

Breadth
The amount of stocks that are up compared to the amount of stocks that are down on any given day.

Bull Market
An environment of rising prices.

Cycles
The span of time between highs and lows of prices.

Day Order
Order that is to be canceled if it is not filled at the end of the trading day.

Delayed Trade Confirmations
With the huge volume of securities being executed online, you may occasionally have trouble getting initial trade confirmations immediately after execution. The fact that you did not instantaneously receive a trade report does not mean that your order has not been filled. Avoid the temptation to re-enter the order; you may end up placing multiple live orders for the same security that cannot be cancelled. Please check your Open Orders screen to verify your order(s) has been placed.

Dow Theory
An investment theory that uses the Dow Jones Industrials and Transports to confirm bull and bear markets.

Earnings Forecast
Analyst's predictions of future earnings.

Fill or Kill
This is a limit order with the instruction that the order be canceled if not filled immediately.

Good Till Canceled Order (GTC)
Order that is good until it is changed or filled.

Insiders
Any officer, director, over 5% stockholder, or anyone with knowledge of material non-public information.

Limit Order
A buy or sell order at a given price. If a security is not trading at your limit, your order will not be filled until the market trades to your limit price.

Margin Debt/Requirement
Margin debt represents the amount of money that a customer owes their brokerage firm as a result of borrowing using their stock margin accounts. A minimum of $2,000 is required

Margin Trading Risks
If you decide to trade on margin, you should fully understand all of the risks involved. FFEC requires your signature on a "Margin and Short Account Customer Agreement" prior to executing trades in margin. A sudden drop in the price of a stock could cause you to receive a margin call. If this happens, you would be required to deposit additional cash or securities into your account. If you do not respond in a timely manner, your stocks could be sold to cover the call, and you would be held responsible for any losses. To reduce this risk, do not overextend yourself. Maintain account equity well above the minimum margin maintenance requirements, and be aware that maintenance requirements on certain stocks, especially highly volatile issues, can change at any time.

Market and Limit Orders
One way to protect yourself from getting an unexpected price when placing a trade in an extremely volatile market is to use a limit order. With a limit order, you can establish the maximum price you are willing to pay for a stock or the minimum price at which you are willing to sell. Even if the security trades at your price after your order has been placed, you should not assume that your order was executed at that time. This is because other orders may have been placed at the same price at an earlier point in time and will receive priority over your order. A limit order may be placed just for the day or good-till-cancel. A limit order may be cancelled any time prior to execution.

Moving Average
A widely used technical analysis tool. A 200 day moving average would consist of the last 200 days' closing price added together and divided by 200. Plot a point on a graph each day with the newest day replacing the oldest.

Put/Call Ratio
The ratio of put volume divided by call volume. Used as a contrary opinion indicator; a high number means a lot of put buying, therefore bullish, whereas a low number means a lot of call buying is bearish.

Relative Strength
A technical analysis tool. It allows two items to be compared, such as IBM stock versus the S&P 500.

Resistance
An area where prices have stopped going up in the past.

Shorting
Selling a stock short is a bet that a stock will fall in price. The stock is sold today with the hopes of buying it back at a lower price-keeping the difference.

Stop Order
Allows you to buy above the market or sell below the market once the market reaches that point, typically used to protect capital, AKA "stop loss."

Support
An area where prices have stopped going down in the past.

Volatility
Usually measured by a beta. It will typically show a percentage change versus a widely accepted stock market average such as the S&P 500.