First Financial Equity Corporation (FFEC) is one of the largest independently owned, full-service brokerage firms in the Southwest. The new office in Sun City/Surprise Arizona is the latest expansion for FFEC, and we are proud and committed to providing the same outstanding customer service that FFEC has provided clients around the United States since 1985. Whether your financial needs revolve around retirement planning, portfolio asset allocation or corporate cash management, the Sun City/Surprise office is here to assist you. Our experienced and dedicated Financial Advisors are committed to giving you intelligent and innovative advice with the highest level of integrity. If you’re interested in joining our talented group of financial advisors or in becoming one of our highly valued clients, we invite you to contact our office.