Mission, Vision, and Values Statement


First Financial Equity’s primary objective is to provide personalized customer service with comprehensive financial solutions to meet our diverse clients’ financial goals.


Our clients are our greatest asset. We provide personalized customer service and offer comprehensive financial solutions by designing portfolios to meet each client’s special needs. Our goal is the success of each client’s investing and economic endeavors. 

We create an environment where Financial Advisors have the freedom to brand their business so they can set themselves apart from the competition and provide personalized customer service. By providing a flexible platform to a diverse group of Financial Advisors, we are able to meet clients’ special needs and help them reach their financial goals.

Core Values  

  • Integrity We maintain clear, honest, and realistic communication with our clients. Our recommendations are personalized with our clients’ goals in mind.
  • KnowledgeWe stay current on investment strategies and economic issues thereby assuring our clients that decisions on their behalf are made in the framework of current market conditions.
  •  InnovationOur goal is to continue to be a leader in offering new services that create unique solutions for our clients. We seek and apply ideas that create a new dimension of performance and success for our clients.
  •  TrustThe matters we discuss with our clients require a great degree of discretion. We are committed to conducting ourselves in a manner that deserves our clients’ confidence.
  •  Personalized Customer ServiceOur professional staff provides clients with the personal attention they desire and deserve.


First Financial Equity’s vision is to be known for our personalized customer service with direct access to Financial Advisors who provide a broad array of financial planning solutions. 

Our clients have trusted us to provide them with the information to help them accumulate, preserve, and distribute wealth. Wouldn't you enjoy valuable information from a top tier group of professionals? We invite you to contact us for a free initial consultation. Contact Us at (480) 951-0079, (800) 687-3800.